More Hispanics, blacks enrolling in college, but lag in bachelor’s degrees

Pew Research Center

“This week, the U.S. Supreme Court upheld a law passed by voters in Michigan that banned the consideration of race in public college admissions decisions. While eight states have passed laws restricting affirmative action since 1996, how has the racial makeup of college students and graduates changed?

The biggest story is among Hispanics, who have made big gains in college enrollment, a measure that includes both two- and four-year schools. From 1996 to 2012, college enrollment among Hispanics ages 18 to 24 more than tripled (240% increase), outpacing increases among blacks (72%) and whites (12%). (The Census Bureau did not publish Asian college enrollment figures before 1999.)  In fact, for the first time in 2012, Hispanics’college enrollment rate among 18- to 24 year-old high school graduates surpassed that of whites, by 49% to 47%.”

Feeling the Heat: The 2013 Survey of College and University Admissions Directors

Inside Higher Ed

Abstract:  Summarizes the results of a survey (that is linked in the article) conducted in 2013 of Admissions Officers about recruitment standards, students loans, consideration of race or sexual orientation in admissions, enrollment levels, and how to evaluate admissions directors.  There is some question about the validity of the survey in certain sections due to the sample size and response rate.  The survey is available if you submit some information for their use.


Academic libraries, institutional missions, and new student recruitment: a case study

Emerald Insight

“When it comes to college and university admissions marketing, focus groups of high school seniors conducted by the Education Conservancy in 2007 found that “students dislike disingenuous college recruiting” and are put off by institutions’ “generic marketing materials.” More tellingly, students complained that “colleges should try less to sell themselves and more to act interested in students and in education” and concluded that “colleges say they are unique, but they all sound the same”

Hispanic College Enrollment Spikes, Narrowing Gaps with Other Groups.

Pew Research Center

“Driven by a single-year surge of 24% in Hispanic enrollment, the number of 18- to 24-year-olds attending college in the United States hit an all-time high of 12.2 million in October 2010, according to a Pew Hispanic Center analysis of recently released data from the U.S. Census Bureau.1 “

Minority Applicants to Colleges Will Rise Significantly by 2020

Western Interstate Commission for Higher Education

We project that 45 percent of the nation’s public high school graduates will be non-White by 2019-20, compared to 38 percent in the class of 2009. This pattern is driven most obviously by the rapid increase in the number of Hispanics completing high school, corresponding to a nearly equivalent decline in the number of White non-Hispanics. At the same time, the number of Asians/Pacific Islanders graduating from high school is also rising rapidly, offsetting Black non-Hispanic numbers, which are expected to drop. Nationally, between 2008-09 and 2019-20, the nation’s public high schools will collectively produce:

• 228,000 fewer White non-Hispanic graduates (a decline of 12 percent).
• About 197,000 more Hispanic graduates (an increase of 41 percent).
• 49,000 more Asian/Pacific Islander graduates (an increase of 30 percent).
• 41,000 fewer Black non-Hispanic graduates (a decline of 9 percent).
• More than 500 additional American Indian/Alaska
Native graduates (an increase of just under 2 percent).