Learn to think small

Advantage, Smaller Companies

Small and midsize outfits are nimbler and faster than lumbering giants. To compete, the giants must learn to think small

By G. Michael Maddock and Raphael Louis Vitón

Bloomberg BusinessWeek, September 23, 2008

“When it comes to innovation, David almost always beats Goliath. We know you don’t want to hear it, but it is true.

That’s why while the rest of us are dreaming of the missed final exam, you keep having nightmares about the maverick company that is about to put you out of business with the industry-changing product or service that makes your beloved Goliath Inc. obsolete.”


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