Social networks can quickly broadcast disapproval in the new world of business

Social Power And The Coming Corporate Revolution
David Kirkpatrick
Forbes, September 7, 2011

“In this new world of business, companies and leaders will have to show authenticity, fairness, transparency and good faith. If they don’t, customers and employees may come to distrust them, to potentially disastrous effect. Customers who don’t like a product can quickly broadcast their disapproval. “

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2 comments on “Social networks can quickly broadcast disapproval in the new world of business

  1. bartolini says:

    key article; re: transparency in the world of social media (bjb)

  2. Tom Frank says:

    Important article … does the occupy Wall Street movement a beginning?

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